Vacation season is just around the corner, and people are going to want to visit exciting destinations all over the world. According to research, 93% of travelers report already having travel plans within the next six months! And if you want to scoop up some of that business for your business, here are five tips to promote your travel company this vacation season.

Design attention-grabbing promo graphics

Graphics are the basis of most modern marketing. They’re what capture the attention and encourage people to learn more about your business offerings. However, with the internet and social media, there’s a lot of content out there. If you want to stand out, your marketing materials need to look better than everything else on the internet!

Of course, that’s a tall order. And you’re too busy sending people on their dream vacations to design professional marketing graphics from scratch. Luckily, there are thousands of free templates for travel posters on websites like PosterMyWall.

Simply choose the template that best fits your travel company’s brand and customize the information with the easy drag-and-drop editor. You can then upload your posters to your website and social media channels or print them out to hang around town. Either way, templates are the best way to get professional marketing graphics without taking time from your busy schedule.

Start your promotions early

Deciding on vacation plans takes time. And if you wait until vacation season to start your promotions, you might already be too late! It’s always a good idea to start your marketing promotions well before vacation season to get people thinking about where they want to go and, more importantly, who they want to work with to get them there.

Start releasing your promotional materials a few months before vacation season to plant the vacation seed in people’s minds. As vacation season gets closer and people get more serious about their travel plans, they’ll have already seen your materials in the market and think of your travel company the minute they’re ready to book.

Get social on social media

Social media is a powerful marketing tool — especially for businesses that can post gorgeous photos of luxurious travel destinations… With over 5 billion active users worldwide, you can reach nearly every person in your locale!

Most marketing professionals suggest posting to social media at least once per day — and sometimes more depending on the platform. That should be enough to keep your brand top of mind (and top of feed) for your followers.

Post plenty of eye-catching content, like glamor shots of your latest travel offering, luxurious hotel rooms, poolside lounges, pristine beaches, and anything else you can think that would get people to stop scrolling and picture themselves in your photo enjoying life. And don’t forget to respond to comments and direct messages (DMs) to build engagement with your followers!

Offer seasonal travel packages and deals

Nobody can resist a good deal. And since every other travel company will be working hard to get more business during peak vacation season, you can make your company seem like a better option by offering seasonal travel package deals.

There are a few ways you can make your company look more valuable than the one down the street. The easiest option would be to offer a simple discount for specific times or destinations. Everyone loves a discount!

Another option is to put together lucrative travel packages. For example, add an experience like a guided tour or cultural dining options to your standard flight/hotel travel package that shows your company goes above and beyond the competition to ensure your clients get the most out of their vacation.

Start an email newsletter

In the world of digital marketing, email is the unsung hero. The average email marketing campaign generates an incredible $36 for every $1 spent — which is much more than many other marketing types! So if you really want to get more clients this vacation season, start an email newsletter.

Emails are so effective because they reach your ideal customer directly. You don’t have to cross your fingers and hope the algorithm will show your content. People get a notification on their smartphone the minute your email goes through.

And even better, anyone who signs up for your email newsletters is either a previous client or someone interested in travel, meaning your marketing is that much more effective!

Well before vacation season, start sending some emails showcasing your upcoming travel offers and packages. Get people thinking about where they want to go this season. Then, increase your send rate as vacation season gets closer.

Sending one or two emails per week is typically enough to keep your brand top of mind without irritating people into unsubscribing.

Send more people on their dream vacations

Vacation time isn’t something you want to waste, and people will pretty soon be looking for a travel company to send them on their perfect vacation. Make sure it’s yours by creating eye-catching promotional graphics, starting your promotions early, posting plenty of content on social media, offering seasonal travel packages and deals, and starting an email newsletter.

By the time vacation season comes around, you’ll be sending more people than ever to their dream destinations.